This policy was updated on 25 March 2021.
Our website uses cookies to distinguish you from other users of our website. This helps us provide you with a good experience when you browse our website and also allows us to improve our website. By continuing to browse the website, you are agreeing to our use of cookies.
How this website uses cookies
What is a cookie?
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive, these cookies do not contain any identifiable pieces of information.
What we use cookies for:
1. Improving our website
For statistical purposes only, we track how many individual unique users we receive and how often they visit our website. We collect anonymous data which tells us which of our pages are most frequently visited and by which types of users and from which countries. This allows us to see which content is more popular than others. In order to do this, we use a web analytics tool called Google Analytics.
2. Ensuring our online advertising is targeted and relevant
From time to time we may engage in advertising on other websites to promote this website. The advertising partners we use may serve ads that it believes are most likely to be of interest to you, based on information about your visit to this and other websites (this information is anonymous in that it does not include your name, street address, email address or telephone number).
In order to do this, our advertising partner may need to place a cookie on your computer. Furthermore, in order to identify that you are part of the relevant target audience, they may identify that you have previously visited this website by using a cookie dropped from this website (this is called re-targeting).
These advertising cookies are typically referred to as 'third party cookies' because the advertising and tracking are carried out by a 'third party'.
For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit www.youronlinechoices.com/uk.
What cookies we use:
- Strictly necessary cookies: these are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies: they allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies: these are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies: these cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie Title & Data Captured | Cookie Name | Type | Third Party Type | Purpose | How long will they last? |
|---|
| 1P_JAR AID |
Adwords |
Advertising |
Google |
Used to store any ad click information, generates unique ID’s for users to remember preferences and to track and gather statistics and conversion rates through the website. |
‘1P_JAR’ and Conversion expires after 30 days. ‘AID’ expires after 1 year. |
| IDE Data captured: Anonymous (Ad Views, Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data, Page Views, Serving Domains) Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)); and PII (Name, Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID). |
DoubleClick |
Advertising |
Google |
Used to improve advertising and target advertising based on what is relevant to the user. These also improve reporting on campaign performance also stops the user from seeing repeated adverts. |
Expires after 1 year. |
| MUID MUIDB Data captured: Anonymous (Ad Views, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains) Pseudonymous (IP Address (EU PII), Search History, Clickstream Data) PII (Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID); and Sensitive (Financial Information). |
Bing Ads |
Advertising |
Bing |
Used by Microsoft as a unique user identifier to help remember your interests and preferences. |
Expires after 2 years. |
| __atssc __atuvc __atuvs Loc Mus Ouid Uid Uvc bku Data captured: Anonymous (Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Page Views) Pseudonymous (IP Address (EU PII), Search History); and PII (Name, Address, Phone Number, Email Address). |
AddThis |
Advertising |
AddThis |
Helps to manage a share count (track the amount of times that the user has shared the link). It is then used to show an updated share count for an article if the user shares it and returns to the page later. |
Expires after 1 year. |
| AID CONSENT DV Data captured: Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views, Serving Domains) Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)); and PII (Name, Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID). |
Ad Exchange |
Advertising |
Google |
Used to make advertising more engaging to users and more valuable to advertisers. They also select advertising based on what is relevant to a user which improves reporting on campaign performance and avoids showing repetitive adverts. |
‘AID’ expires after 1 year. ‘CONSENT’ expires after 20 years. DV will last for the session. |
| _vwo_uuid_v2 Data captured: Anonymous (Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data, Page Views) Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)); and PII (Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID). |
Visual Website Optimiser |
Site Analytics |
VWO |
Generates a unique ID for every user and used for the report segmentation feature in Visual Website Optimiser. |
Expires after 1 year. |
| _ga _gid_utma _utmz _utmb _utmc _uetsid OTZ APISID HSID SAPISID SID SSID SIDCC Data captured: Anonymous (Ad Views, Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data, Page Views, Serving Domains) Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)); and PII (Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID). |
Google Analytics |
Site Analytics |
Google |
Used to distinguish visitors. This is one of the four main cookies set by the Google Analytics service which enables the website to track visitor behaviour and measure site performance. It is used to calculate new and returning visitor statistics. |
All expire after 2 years, with exception of: ‘APISID’, ‘HSID’, ‘SAPISID’, ‘SID’ which expire after 24 hours. |
| _hjIncludedInSample Data captured: Anonymous (Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data, Page Views , Serving Domains) Pseudonymous (IP Address (EU PII), Location Based Data, Clickstream Data Device ID (EU PI)); and PII (EU- IP Address, EU- Unique Device ID). |
Hotjar |
Site Analytics |
Hotjar |
Used to collect log information and details of user behaviour patterns such as the number of users on various parts of the website. The information do not personally identify users. |
Expire after user leaves website. |
| ictf_il1824 ictf_in1824 ictf_master ict_0 Data captured: Undisclosed |
Infinity Tracking |
Site Analytics |
Infinity |
Helps track user-levels and variable data to link any traffic sources to incoming phone calls. |
Expires after 10 years. |
| _IJCID Data captured: Undisclosed |
iJento |
Site Analytics |
iJento |
Used to capture, analyse and predict visitor behaviour for the purposes of increasing visitor value across web, mobile devices, social and offline. |
Expires on 07/07/2028. |
| fleetcor_entry_url fleetcor_http_referer Data captured: Undisclosed. |
Fleetcor |
Site Analytics |
Fleetcor |
Used to track where users come from. |
Expire after user leaves website |
| cb-enabled Data captured: Undisclosed. |
CB Enabled |
Essential |
Fleetcor |
Used to show the cookie policy message when loading website. |
Expires after 1 year. |
| Facebook Tags (not cookies) Data captured: Anonymous (Ad Views, Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data, Page Views, Serving Domains) Pseudonymous (IP Address (EU PII), Location Based Data, Device ID (EU PII)); and PII (Name, Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID) Sensitive (Financial Information). |
Facebook Connect (business) |
Social Media |
Facebook |
Uses user information to retarget relevant adverts. |
Data retention undisclosed. |
| Google Tag Manager Tag (not a cookie). Data captured: Undisclosed. |
Google |
Essential |
Google |
Allows the website to manage all Google tags in once central place. |
Data retention undisclosed. |
| Google Analytics Audiences Tag (not a cookie). Data captured: Undisclosed. |
GA Audiences |
Site Analytics |
Google |
Used to distinguish users and enable the website to track visitor behaviour and measure site performance. It is also used to calculate new and returning visitor statistics. |
Data retention undisclosed. |
| Marketo Munchkin (_mkto_trk) |
Marketo Munchkin Cookie |
Site Analytics |
Marketo |
Used to track click through rates and visitors’ activities such as downloading marketing white papers from emails sent from Marketo on our behalf. |
Expires after 2 years. |
| fleetcor_utm_term fleetcor_utm_campaign fleetcor_utm_medium fleetcor_utm_source |
Fleetcor UTM |
Reporting |
N/A |
Used for essential internal reporting for return on investment using anonymous data only. |
Cookies expire when browser session is closed. |
| fleetcor_ef_id |
Fleetcor EF_ID |
Reporting |
N/A |
Unique reference for each enquiry on the website. |
Cookies expire when browser session is closed. |
How can you manage your cookies?
Browser settings
Most browsers can be altered to prevent your computer from accepting cookies, although this may mean that some of the features of this website (and other websites) will not work properly and may restrict your user experience.
These settings will typically be found in the 'options' or 'preferences' menu of your browser. In order to understand these settings, the following links may be helpful; otherwise you should use the 'Help' option in your browser for more details.
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Turn off anonymous Google Analytics cookies
You can install a Google Analytics browser 'plug in' to prevent the website sending information about your visit to Google Analytics. More information about this can be found below.
Google Analytics and Privacy
Turn off third party cookies
In order to prevent third party cookies from being dropped onto your browser, you can go to the relevant third party website and generate a one-time 'no thanks' cookie. This will stop any further cookies being served to your browser from this third party. The third party used by this website is DoubleClick and you can find out instructions on how to do this on the link below.
DoubleClick (owned by Google)
Other useful links
If you would like to find out more about cookies and their wider use, you may find the following links of interest:
Microsoft Cookies guide
All About Cookies
The IAB (Internet Advertising Bureau) has provided the following website to give information specifically about privacy issues around internet advertising:
youronlinechoices.com/uk
For further legal information about privacy issues, you may find these links useful:
The Information Commissioner's Office
