Modern technology offers a myriad of ways to communicate with clients and business partners; as well as the telephone there's also email, a wonderfully rapid way of transferring documentation and information.

 

Yet there are times when the printed word doesn't adequately express what you are trying to say, or there's the risk it could be misinterpreted. You could try telephoning but it can be difficult having an in-depth conversation when you can't see the other person.

 

The other option you have is to get into your car and meet the individual face to face. This can be a great way of forming a good relationship, communicating well and creating a deeper understanding of what's needed.

 

But what if there were another way that combined the convenience of email with the eloquence of a meeting in person? Video conferencing could provide the answer.

 

The disadvantages of a business meeting
Meeting a client face to face can be hugely beneficial but despite these advantages, there are many reasons why it may not be the best course of action.

 

Assuming you are travelling by car (public transport brings a whole host of other problems!) there is first and foremost the expense of any fuel bills. Petrol and diesel are both very expensive and the cost can quickly mount up. This problem can be intensified if you get lost on route, driving around trying to find the location you are looking for can waste a lot of fuel.

 

You then need to find somewhere safe to leave your car, and if it's in the centre of a city, parking could be scarce and expensive. This cost added to the expenditure from the fuel use means that the trip could end up being very hard on the business bank balance.

 

Before you decide to travel for a business meeting, consider how long you are likely to be there. If the meeting is likely to be relatively quick, you might find that it's simply not worth the trip. By the time you pay for fuel, and taking into account the time you could spend sitting in traffic and travelling, it could be a lot of hassle and expenditure for little gain.

 

Taking a few hours out of your schedule may not be easy to arrange if you have a busy diary, and the chances are that this is the minimum amount of time you will need if you are travelling to a meeting. If an urgent need to meet arises, this could mean you either have to shuffle other commitments around – and deal with the consequences of that! - Or else delay the meeting until you're free (which could present a problem).

 

The economical solution
The answer too many of the above problems is by conducting a meeting face to face without ever leaving your office.

 

Video conferencing allows you to talk to the other party directly just as if you were in the same room. But because you can do it from your usual place of work, it can be fitted in easily and conveniently, even if you have a jam-packed schedule.

 

And of course, there's a significant cost benefit too. You won't need to make multiple business trips so will save a lot of money on fuel and associated expenditure. And the time that you save on travelling, you will also be able to plough into more useful pursuits for your business too!

 

Video conferencing can help you to build relationships more effectively too. Face to face discussions don't need to be a rare event; video conferencing allows you to talk to each other frequently without causing a massive dent in your expenses or schedule.

 

Conclusion
Modern day businesses have to evolve in order to stay one step ahead of the competition. Avoiding unnecessary expenditure such as the cost of fuel can help add to profitability, as well as leaving more time for you to focus on what you do best without having to factor in hours stuck in a car. And if you make videoconferencing available for staff too, you could double or even triple your savings by eliminating costly travel expenses for them as well!